Cheapass Games Eliminates "Cheap"

April 1, 2003

Cheapass Games announced today that it will be removing the word "Cheap" from its company name. Beginning April 1, 2003, the company will be known simply as "Ass Games."

Since its inception, Cheapass Games has encountered some difficulties placing its product in so-called 'boutique' game stores, those with conservative clientele who might be offended by the "Cheapass" name. The decision to go with "Ass Games" is a result of years of research and internal debate, and comes at a time when Cheapass Games has become one of the most respected brands in the game industry.

Company founder James Ernest sees a bright future for his new enterprise, Ass Games. "We think this is a bold step ahead," says Ernest. "We are showing that we have the courage to assuage the misgivings of a fraction of the hobby game market to the possible ruin of our core brand. It's key marketing decisions like this that separate Ass Games from its competition."

Will the name change be immediate? "Yes," says Ernest. "We are mounting a massive redacting campaign called 'Stamp out Cheap' in which we will reprint, sticker, or mark-with-a-pen every game in our warehouse on or before April 1st. We are also issuing a recall of Cheapass Games from every level of the distribution chain: distributors, retailers, and even consumers." The company is also rolling out a new ad campaign, featuring the new slogan "Ass," which will run in more than 50 assorted gardening, parenting, and quilting magazines.

Despite the name change, Cheapass Games will continue to produce inexpensive, irreverent games. To learn more about the company, visit their Web site at www.cheapass.com.

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